Summer Reading Coming Up!

Here in Ontario, Canada, we're experiencing record highs and a heat wave that just won't let up! Right now here in Muskoka it's 29 degrees (82 F) and very humid. Lately I've seemingly had a can of diet Coke surgically attached to my right hand wherever I go. The bottom line is, with these high summer temperatures gripping many of us here in North America, we're all in need of some indoor a/c summer reading. Enter Soda Pop Dreams...

This year's Summer 2005 edition of Soda Pop Dreams is our biggest edition ever! With the nice weather now upon us, many summer bottle, memorabilia and collectible shows/sales are now in full swing - and we've been out and about getting some great photos for the magazine.

In our neck of the woods, The Pop Shoppe has been making headlines all over the place in The National Post, The Hamilton Spectator, and even Maclean's Magazine. Owner Brian Alger has been working overtime in the promotions and publicity department as he strives to bring Pop Shoppe back to its former national glory. They've got billboards up in the Toronto area and a 1970's-era VW event bus painted with the Pop Shoppe logo that will be making the rounds this summer. Click on over to The Pop Shoppe's new website to see where it's available in your area, and view a few of the recent newspaper stories (and a couple of them also have quotes from yours truly in them about Pop Shoppe's history). http://www.thepopshoppe.com

Here's a first - the other day in the grocery store I put back a 2L bottle of Diet Coke with Lime and instead picked up a 2L of Lime Pepsi.... just out on store shelves that same day. I should have left it on the shelf. For what it's worth, I don't like Coca-Cola with Lime either - Diet Coke with Lime is awesome... but as far as I'm concerned, both Coke and Pepsi should either take their regular lime concoctions back to the drawing board, or drop them completely. Just my nickel's worth of free advice.

Lots of great articles and columns coming up in our Summer 2005 edition of Soda Pop Dreams Magazine, so I hope you'll consider subscribing to the magazine (or just buy a single copy edition via PayPal at our website if you're not sure if you'd like to subscribe for a year or not). Thanks for your time, happy collecting, and stay cool.