Jones Soda Feels the Love...

Oh boy, there's love in the air these days!! It's Valentine's Day and that means overpriced flowers, stale chocolates, card stores that see dollar signs... and Love Potion soda pop??!!??

Enter Jones Soda.

I've written in the past about Jones Soda's innovative marketing approach with their Thanksgiving sodas (Turkey & Gravy flavor) and their Hot Wheels flavor pack from a while back. Now, they're spreading a little bit of love in the soda world with their Love Potion #6 Valentine Jones pack.

This limited edition comes with two bottles of Love Potion #6 Jones Soda, a flavored lip balm (which my wife has already removed from the box lol), a Jones Soda CD featuring Sony BMG artists, and Jones Soda love coupons. My favorite coupons are the "Overlord of the Remote Control", and "1 Magical Argument Ender". Both of these coupons are worth the $9.99 purchase price that Jones has tagged this special pack.

As a company, Jones Soda has seemingly put the right people in the right places... shares of Jones have been steadily increasing, brand awareness has grown, and more folks are sipping on some tasty sodas. And for good reason.

Pick up one of the Limited Edition Jones Soda Valentine's Day packs at: http://www.jonessoda.com - and run with the little guy.

Those who think young say 'Pepsi Please'!

My sister and her family live in Wiarton, Ontario (Canada) - home of Wiarton Willie. The big news of the day up there today (Groundhog Day) is that Wiarton Willie didn't see his shadow, so we're due for an early spring. Personally, I think Coca-Cola and Pepsi are missing the boat here in terms of a promotional opportunity. Can't you just picture the cartoon image of Wiarton Willie plastered across a Coke can? Or how about a commemorative 8 oz. glass Coke bottle celebrating Wiarton Willie's yearly prediction? Hey, I think we're onto something here now...

So the unthinkable has happened... there are more Pepsi products in our household right now than there are Coke. That ranks right up there with pigs flying, the end of the world, and the Toronto Maple Leafs winning the Stanley Cup. Sorry, cheap shot for Ivan and Bob (father-in-law).

But seriously - everywhere I look right now, there are Pepsi cans. The reason is, of course, because PepsiCo. Canada has released two very prominent promotions within days of each other. First, the SuperBowl 2-can Pepsi set (1 Pepsi and 1 Diet Pepsi). These cans are similar to the US promotion, except that our cans here have both english and french and the scripting is slightly different.

The other is a much larger undertaking. Once the smoke clears from this weekend's SuperBowl, the Wayne Gretzky 'Greatest Moments' promotion kicks into high gear. Pepsi's association with Gretzky means a lot this year, at least as far as can collecting goes. There are 6 regular Pepsi cans and 6 Diet Pepsi cans on the horizon due to hit stores between now and the end of February. My office is a sea of blue with cans #1 and #2 stacked up all over the place - and I don't even drink Pepsi. I'm working on making 6 complete sets, so the blue is likely to continue, at least for a few more weeks. And hey, if you're a Pepsi collector, you'll want to check out the special edition 'everything Pepsi' Soda Spectrum Series magazine.

I'll be back here in a few days to chat about Jones Soda's Valentine's Day 2006 series, so check back soon!